What is a Business Directory
A business directory basically promotes business services via its website. A business can be easily found in certain categories, locations and keywords. Business owners will add their listings online and they can include all of the important information about there services.
What is the purpose of a business directory?
The major purpose of an online business directory is to display a list of businesses in a certain category and/or location. It should contain important business information such as phone number, website link, location and a description of the services provided.
How does a directory help your business?
The main objective of a directory is to maximise business exposure. The listing page includes all of the important information about your business and helps customers learn more about your services. A directory also provides search functionally based on category, location, keyword and postcode. Therefore, your business will show up in relevant categories or locations.
How to create an effective business directory?
1. Provide as much information as possible. Include your phone number, website link, multiple images, social media links, location and promote your services.
2. Don’t copy text directly from your website. Writing a unique business description will improve your listing in search engines.
3. Upload your logo to increase brand awareness
What is a listing in SEO?
For Search Engine Optimisation purposes a listing can improve your rankings. A successful SEO listing will need to consist of a long description (over 500 words), a website link, well named images and accurate information.
Where should I list my business?
You should list your business in as many online business directories as possible. This will improve your overall website ranking in search engines and help improve the awareness of your brand.